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SEO Growth Plan
2026

From invisible to inevitable.

02 — Information Architecture

A Cleaner Navigation

Consolidating pages and renaming key pillars to make the user journey effortless.

Menu Restructure Streamlined

Current State

  • Search
  • Advisory
  • Consulting (Includes HR Outsourcing & Products)

New Structure

  • Search: Remains standalone
  • Advisory: Now absorbs HR Outsourcing & HR Products
  • Talent: Replacing "Consulting"
03 — Opportunity

What's Hiding in the Data

3 keywords already on page 1-2. 6 more within striking distance.

website design agency melbourne
667 impr · pos 6.7
web development agency melbourne
673 impr · pos 11.1
web design agency melbourne
1,516 impr · pos 12.7
link building australia
877 impr · pos 17.7
performance marketing agency
554 impr · pos 19.9
small business seo
989 impr · pos 27.5
website design agency
1,493 impr · pos 30.3
web design agency
2,236 impr · pos 33.8
web design melbourne
2,018 impr · pos 43.2
Green = page 1-2   Amber = striking distance   Red = page 3+
04 — Timeline & Approach

Front-Loaded Execution

We handle the heavy lifting now so the platform serves you for the next 5 years.

Phase 1
Consolidate content and map new "Less is More" architecture
Design streamlined UI (benchmark: Johnson Partners)
Phase 2
Develop modular WordPress backend for easy team management
Migrate existing data from DNN4
Phase 3
Team training on the new CMS
Go-live and secure managed hosting rollout
07 — Projections

Expected Results

Metric Now Month 3 Month 6 Month 12
Monthly clicks 38 150–250 500–800 1,500–2,500
Page 1 keywords 3 8–12 20–30 50+
Avg position 35 20–25 12–18 8–12
Monthly leads ~0 3–5 8–15 20–40
SEO compounds — month 6-12 growth accelerates as domain authority builds.
08 — Revenue Impact

What This Means for Sales

20 organic leads/month × 25% close rate × $5K–$15K avg project
$25K–$75K/mo
in new revenue from organic alone
Zero ad spend
$25K
Low
$50K
Mid
$75K
High
09 — Measurement

Tracking Dashboard

For the first time, we can trace keyword → page → lead → revenue.

📝
Every form submission → GA4 + Meta + server-side
📞
Every phone call click tracked
🎯
Every CTA button click tracked
📊
Scroll depth + time on page
⚠️
Form start / abandonment rates
💰
Google Ads Enhanced Conversions
🎪
Meta Advanced Matching + attribution
📰
Blog + case study content views
NEXT STEPS

Let's get this moving.

We know the budget is a key factor. We'll present a few tiered options so we can hit the core objectives without overcapitalising.

JAMES MCDONALD — VEN AGENCY